Watch ReelShort Movies Now Hot New Releases

A Kyiv Studio Gambles on the Vertical Drama

At the outset, Holywater was not a television outfit. Bogdan Nesvit and Anatolii Kasianov started the company in 2020 in Kyiv, Ukraine, and its portfolio to this day reads more like a mobile entertainment lab than a streaming network. Next to My Drama you will find My Passion for books, My Muse for AI and FreeBits. That spread matters, since video is one consumer product among several for the company, not its whole reelshort identity. The vertical drama, a format that began in China as duanju and is framed 9:16 for an upright phone, was the bet it eventually made. Moving into this market was daring for a small Ukrainian firm, since the genre’s largest players were supported by Chinese and Singaporean groups.

The My Drama App Arrives in Spring 2024

The exact date of the My Drama app depends on which source you trust, but it arrived in spring 2024. Per TechCrunch, the launch came in April, whereas Google Play lists March 13, 2024, and the App Store lists May 9, 2024. Those store dates imply that Android was first, with the iPhone version landing about two months later. The first slate relied heavily on the genre’s most popular tropes. Initial titles such as The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss tell you most of what you need to know about the mood just by their names. What in the end set the company apart was not the stories themselves but the partner it would soon be making them with.

Fox, $22M in Funding and a Webby Win

October 2025 was the month My Drama stopped being a startup curiosity. Fox Entertainment took an equity stake in Holywater, and the agreement came with a commitment to make more than 200 vertical titles over two years. In January 2026, three months later, Holywater raised $22M in a round led by Horizon Capital. Included in the Fox-produced titles on the service are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. A Webby Award for Best Streaming Service from 2025 is also held by the company, which features it on its App Store listing. These milestones, taken together, hand My Drama a rare advantage that few rivals can claim: a major American studio serving as both shareholder and producer.

The My Drama Fact Sheet

The quick version of the story sits in the table below, for anyone who only has a minute. It gathers in one place the details on ownership, legal matters, platforms and pricing that matter most to a new viewer. The prices are taken from the US App Store as of September 2026. They change by country, platform and promotion, so use them as a rough guide rather than a fixed quote. Which legal entity you contract with depends on where you live, a detail that becomes relevant if you ever need to contest a charge. The install figure refers to Google Play, where the app lists 5M+ downloads.

What It Feels Like to Watch My Drama

The whole category is built on this same core experience, and My Drama follows it. In this genre, episodes generally run a minute or two before a cliffhanger pushes you on to the next one, and they are vertical, framed for a phone held upright. Series often run anywhere from 20 to 100 episodes, so a single story can quietly eat up an evening in small bites. Where this drama app truly distinguishes itself is the range of screens it supports. Beyond iPhone, iPad and Android, it is listed for Apple TV on tvOS 18 or later and for Vision Pro. That big-screen option is rarer than you might think, since ReelShort’s App Store listing, for comparison, shows no Apple TV version at all. A 9:16 frame will never fill a widescreen television, but the option turns a solo phone habit into something a couple can enjoy together.

As for content, the library mixes Holywater’s own early productions with the growing Fox slate. The genre’s familiar formula is still the template for the Fox releases, as titles like Billionaire Blackmail and Bound by Obsession make plain. Scale is where the fair caveat comes in. With 5M+ installs on Google Play, the app has a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. That gap shows where My Drama stands in 2026, as a well-backed challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

The key figure is the weekly pass, one of three ways Holywater sells access. As of September 2026, the US App Store prices “My Drama: Full Access” at around $19.99 a week. The weekly passes from ReelShort, ShortMax, DramaWave and GoodShort are listed at about the same price in the same store, which puts My Drama on par with them. At roughly $4.99 to $24.99, coin packs open up individual episodes. Lighter viewers have less expensive entry points than the full pass, since a separate Premium tier is listed at around $4.99 to $9.99. Just as with its rivals’ plans, the weekly subscription renews automatically until you cancel the plan. The figure on your own device may be different, because prices change by country, platform and promotion. Four renewals of a $19.99 weekly pass total roughly $80 a month, so run the numbers before you commit.

Before You Pay: The Terms to Know

Most viewers pay less attention than they should to the fine print in My Drama’s terms of use. There is no easy refund if a series lets you down after you unlock it, since coin purchases are final. After 12 months of inactivity, coins are also forfeited, so a balance you ignore for a year can simply vanish. Reflecting the consumer rules in those markets, viewers in the EU and UK have a 14-day right of withdrawal. Whatever you buy on the web is labeled non-refundable except where the law requires otherwise. The terms say clearly, most importantly, that deleting the app does not cancel your subscription. On an iPhone you cancel under Settings, then your name, then Subscriptions, while Android users use the Subscriptions menu in Google Play. For store purchases, refunds are processed by Apple or Google, not by Holywater.

It also helps to know exactly who sits on the other side of the contract. US users deal with XOLY LIMITED, a Delaware company, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. As with any vertical drama app, one more warning applies here. Sites that promise modded APKs, unlimited coins or free coin generators are unofficial and are not a safe way to watch anything. When the price seems too high, the legitimate move is to cancel the pass, not to hunt for a hack.

Our Verdict: A Challenger With Hollywood in Its Corner

On install counts, My Drama is not close to being the largest vertical drama app. A Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf make up the uncommon combination it offers instead. The practical benefit for viewers is Apple TV support, a feature ReelShort, for one, does not list. A weekly pass of about $19.99 that renews quietly in the background is the catch, the same one that dogs every rival. The My Drama app deserves a place on your home screen if you want Fox-produced romance and the option to watch on a TV. If you simply want the largest claimed library, ShortMax, with its 50,000+ dramas, is the more obvious pick. Either way, create a reminder the day you subscribe, and cancel through your store account rather than trusting the delete button.